Indian Images in Commerce
Images of imaginary Indians have been used in American and European media for years. The various guises of
Indians reflect various themes in American life--Respectable (or Rousseau) Indian, the Laughable Indian,
the Threatening Indian, the Benevolent (or Thanksgiving) Indian, and the Enigmatic Indian.
This set illustrates some American views of ethnic minorities; as such it has relevance
not only for anthropology, but also for marketing,
American history, and American Studies.
By Gregory A. Reinhardt

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